Overwatch 2
The last few years the world has been a pretty dark place. Overwatch, a game built on positivity and inclusiveness, had to launch their long-awaited sequel in this toxic environment. We needed to rally current, former and potential players and re-ignite their belief that the world can be a better place. We needed to give them hope.
The launch film was the #1 trending video on Twitter, YouTube, and Twitch and had 7 billion views on TikTok
(Role: Writer/CD)
Hands
We started by creating an icon that builds off their current logo and symbolizes their overall hopeful message. The icon and hands became the theme for the campaign.
