Mike Abell / Writer + CD
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Adopt US Kids

"You don't have to be perfect to be a perfect parent" is a long running campaign to find homes for foster children. Since its initial launch, the campaign has helped more than 18,000 children be placed with families. I had the privilege to work with AdoptUsKids for over four years. Here’s some of my favorite work.

AWARDS: One Show, Communication Arts, London International Awards

(Role: Writer/CD)

ADOPT US KIDS

There are more than 408,000 children in the foster care system with 115,000 eligible for adoption. While most potential parents want to help, many question their parenting ability. Many believe that they must be perfect in order to be good parents.

Using humor and a simple truth, we reminded prospective parents that they “Don’t have to be perfect to be a perfect parent.” Since its initial launch, the campaign has helped more than 13,000 children get adopted.

AWARDS: One Show, London International Awards, Communication Arts

(Role: Writer/CD)