OLD BAY - “You don’t just like it.”
Old Bay is more than a spice, it's a cult-like obsession. We created the Old Bay Ultimate Fan Contest to find out who was the most obsessed
(Role: Writer/CD)
CALL FOR ENTRIES
We kicked off the contest with posts featuring avid fans and calling for others to participate.
OOH Amplification
OOH ran throughout the Baltimore area to encourage even more fans to participate.
FREE Old Bay tattoos!
We fueled more crazy fandom by giving away free Old Bay tattoos.
OLdbayseasoning-5g WI-FI
We got a little creepy and tracked down a woman who loved Old Bay so much she named her wi-fi after it.
The story was picked up by Time, Vice, Delish, Greenpointers.com and Greenpoint’s local newsletter.
We received thousands of submissions
Seriously, thousands.
#oldbayfancontest winner
Finally, we crowned the ultimate Old Bay fan with a ridiculously oversized Old Bay Trophy.
